Part 3: Know your audience, gain control

Part 3: Know your audience, gain control

Know your audience The first step is to know who you are developing content for. Audiences are diverse and have very different reasons to be following you and watching your content. Knowing your audience helps you understand who you create content for, what value they...
Part 2: Sell content products, not web traffic.

Part 2: Sell content products, not web traffic.

Successful knowledge creators know that not all content is equal. They segment and slice their content into different buckets. They differentiate between content that will make them money, content that will drive web traffic and content that will build the brand. As a...
Part 1: Shift the mindset, think like a business.

Part 1: Shift the mindset, think like a business.

Customers are at the heart of any business. And successful creators think like a business, which means they understand that their audience on social media is just that, an audience. However, they also know that it can be converted into a customer-base. And it’s a core...
Email marketing can help you monetize your audience

Email marketing can help you monetize your audience

Email marketing has been around for years, and yet it remains one of the most effective ways to reach your audience. It gives you the opportunity to build trust with your potential customers and helps you connect with them in a personal way. You can use email...
How to find your niche as a content creator

How to find your niche as a content creator

Let me tell you a secret: You are an expert. You have knowledge, expertise and experience that other people want to learn from. You just need to find the right way to share it. Think about what you’re passionate about Starting out as a content creator isn’t easy – but...