The current media landscape is really unfair to creators. You have to chase an algorithm, on a relentless treadmill pumping out content so you can get enough views to just scrape some dollars from ads.

Know your audience The first step is to know who you are developing content for. Audiences are diverse and have very different reasons to be following you and watching your content. Knowing your audience helps you understand who you create content for, what value...

Successful knowledge creators know that not all content is equal. They segment and slice their content into different buckets. They differentiate between content that will make them money, content that will drive web traffic and content that will build the brand....

Customers are at the heart of any business. And successful creators think like a business, which means they understand that their audience on social media is just that, an audience. However, they also know that it can be converted into a customer-base. And it’s a...

Email marketing has been around for years, and yet it remains one of the most effective ways to reach your audience. It gives you the opportunity to build trust with your potential customers and helps you connect with them in a personal way. You can use email...

Let me tell you a secret: You are an expert. You have knowledge, expertise and experience that other people want to learn from. You just need to find the right way to share it. Think about what you’re passionate about Starting out as a content creator isn’t easy –...

Collaborating with other content creators is one of the best ways to grow your brand and increase your reach. You can collaborate with anyone, from a vlogger to a fitness guru, but it's important that you choose the right partners for a successful collaboration. In...

For those who have been in the online space for a while, the idea of building a sales funnel may seem like second nature. But if you’re new to this world of online marketing, it can be difficult to wrap your head around how to set up one of these useful tools in...

The ‘creatorpreneur business model’ is a new way of doing things in the digital age that doesn’t sleep. It's not just about creating content; it's about making money by building and maintaining an audience over time. The traditional media companies of old have...