Part 3: Know your audience, gain control

Part 3: Know your audience, gain control

Know your audience The first step is to know who you are developing content for. Audiences are diverse and have very different reasons to be following you and watching your content. Knowing your audience helps you understand who you create content for, what value they...
Part 2: Sell content products, not web traffic.

Part 2: Sell content products, not web traffic.

Successful knowledge creators know that not all content is equal. They segment and slice their content into different buckets. They differentiate between content that will make them money, content that will drive web traffic and content that will build the brand. As a...
Part 1: Shift the mindset, think like a business.

Part 1: Shift the mindset, think like a business.

Customers are at the heart of any business. And successful creators think like a business, which means they understand that their audience on social media is just that, an audience. However, they also know that it can be converted into a customer-base. And it’s a core...